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Monday, May 27, 2013

Frazzled

In the old days you had to walk to school both ways, uphill, in the rain or snow. Times were tough, right?

Sure they were tough. No one doubts that. One thing that was a little easier: Meeting face-to-face with prospects and customers. Really, it was. As a salesperson, you were their source of information. There was no Google. No internet. No Smartphone. No "app for that". Prospects and customers needed us, really needed us. Today, it sure feels like that isn't the case.

Try scheduling an appointment with a current customer today. It's shocking how difficult it can be. They just don't have the time to meet. Unless....

Unless you can demonstrate that you have something that's going to make their life easier, less frazzled. Oh, and you better make sure that you understand their industry better than they do. If not, you're toast. No value. They need to know that you understand their industry, their job, and, well, that you understand them.

Here's the good news: I have found the perfect book to help you. It's called Snap Selling by Jill Konrath. She nailed it. She found a way to capture the difficulties of selling today. She's put together a system called S.N.A.P. that guides you through the muddy waters of frazzled customers.


Be ready for an eye opening slap in the face.

The chapters are short. The content is powerful. Don't hesitate. Buy it today

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