Today, during a mentally stimulating conversation, this theory was confirmed once again. Hey, if they don't like you, there's a strong likelihood that they're not going to buy from you.
Tim Sanders nailed, absolutely NAILED it when he penned the book, The Likeability Factor. This Amazon.com Review By Ted Demopoulos on March 17, 2007 describes likeability very well.
Tim's first book, Love is The Killer App, is one of the most influential books I've read in the past few years. The Likeability Factor is another winner from Tim Sanders.
The big idea of this book is that being likeable is extremely important because:
"The choices you make don't shape your life as much as the choices other people make about you."
People make choices using the following three steps:
1) Listen - people can choose to listen to you
2) Believe - people can choose to believe you
3) Value - people can choose to value what you offer
Likeability affects all three.
There are four elements of likeability:
1) Friendliness. Friendliness is the threshold of likeability
2) Relevance, how you connect with another person's wants or needs
3) Empathy (not sympathy)
4) Realness or authenticity. Lack of realness, like lying, hypocrisy, or insincerity can suck your L-factor down.
The big idea of this book is that being likeable is extremely important because:
"The choices you make don't shape your life as much as the choices other people make about you."
People make choices using the following three steps:
1) Listen - people can choose to listen to you
2) Believe - people can choose to believe you
3) Value - people can choose to value what you offer
Likeability affects all three.
There are four elements of likeability:
1) Friendliness. Friendliness is the threshold of likeability
2) Relevance, how you connect with another person's wants or needs
3) Empathy (not sympathy)
4) Realness or authenticity. Lack of realness, like lying, hypocrisy, or insincerity can suck your L-factor down.
So, are you likeable? Do you understand that customers and prospective customers are making snap judgment about you in the first 15 seconds of your first meeting?
What are you doing to work on yourself? Are you making excuses? "My days are really, really crazy". "I don't think I can commit. Every two weeks would be impossible for me". "I hate to read". "That book didn't teach me anything that I didn't already know".
C'mon folks. Customers can choose to listen to you, believe you, and value you. If you're not working on yourself daily, you're setting yourself up for future failure. You might survive in the short-term, but you won't survive in the long run.
It's time to commit to your own personal excellence.
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